Sports Marketing International, Inc [SMI]
|
|
Client Summary
|
|
Sports Marketing International, Inc. [SMI] is a direct sales marketing firm that is based in Boston, MA and
which has an extensive customer base located throughout the US and abroad. SMI designs custom logo watches for
corporations, universities, golf clubs and other professional organizations.
SMI's operation includes a crackerjack direct sales staff and a top-notch art department that can refine customer
designs or create logos from scratch. Their manufacturing operations are located in China.
|
|
|
Project Summary
|
|
SMI was ICAL's first client and we continue to provide them with Software Development and Network Consulting Services.
|
|
|
When SMI began their operations, they tracked customer contact and order information in two Q&A databases. When their
operations grew beyond the limits of what Q&A could handle, they contracted ICAL Systems to develop a long-term,
reliable, responsive, easy-to-use solution. Major requirements included: migrating and merging the data from the
distinct Q&A databases into a single database; providing flexible reporting functionality; and integrating with 3rd
party direct mail solutions. ICAL delivered a $30,000 Sales Manager system that fulfilled all requirements and
exceeded expectations.
|
|
|
|
|
Technologies
|
|
Microsoft Visual Basic
Microsoft Access
Symantec Q&A 4.0
|
|
|