There is an old adage about the cobbler’s children being last to get new shoes. So it goes for a technology company’s web site. ICAL’s previous web site was originally built in 2000. It was not a bad design. It did weather well, but it was paleolithic in technology terms.
We have always approached our clients. Rarely have people approached us, so we treated our web site like an online brochure. The old site covered the basics of who we are and how we work. The technology we use changes constantly, but those basics don’t.
For some companies, changing their web site is like changing outfits for the evening. To a fault, we are not that flippant. We struggle with the content, the context and the presentation. As we approached the new year, we began the lengthy and painful process of re-design.
Philosophically, we are not big fans of dynamic web designs. Those of us who grew up with The Elements of Style and consistent layouts, struggle with shape shifting of purely dynamic pages.
Philosophy aside, we had to give the nod to the 21st Century. Our new site steps down dynamically with different sized view ports, and we now have images that exceed 10k bytes. Alas poor Yorick, I remember him well.
Jesters aside, the site was showing its age, and it didn’t represent us well, especially on large screens. The new site steps through different view port sizes rather than morphing infinitely. It maintains layouts rather than center tagging all content. It just had to; we’re still old school layout. We still believe in form and function.
Let us know what you think.
Happy Computing!
Tom & Arthur
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